Space NK

Christmas 2020

For Christmas 2020, Space NK bought some serious colour to the high street with their bold and brilliant festive campaign, focusing on gifting.  From concept design through to installation, the scheme took shape in-house at our London studio, the final result, popping sets of oversized wooden gift boxes painted to bespoke colours in fitting with the seasonal packaging of the brand. Hand-dyed velvet ribbons adorned the gift boxes, stacked high in store windows and across store fixtures. The joy of gifting was certainly brought to life with this bold and beautiful colour pallet catching the eye of the high street shopper.  Rolled out across all Space NK stores UK-wide, this scheme was created with sustainability in mind, and recycled post-season using our in-house services.