John Lewis

Spring campaign

Sculptural, dramatic and ultramodern, this John Lewis in-store scheme saw in the springtime with spectacular impact.  Captivating customers through both artistry and installation, these carefully arranged twist and helix formations were displayed throughout the Oxford Street and Peter Jones flagship stores, stimulating the environment with a sense of movement and infinity.

John Lewis Oxford street saw oversized ombre pleats travel throughout a series of internal windows, creating an impressive floor to ceiling helix structure in the flagship's atrium.  Meanwhile, holding perfect form overhead,  pleats were arranged as a sculptural network to form a dramatic canopy for Peter Jones.