Dior

Mothers Day 2020

Featured in London’s Harrods, and Glasgow’s Frasers luxury department stores, Dior’s 2020 Mother’s Day campaign encouraged customers to celebrate their loved ones with the emotion of fragrance.

'Say it with Perfume’ was brought to life with a fresh and eye catching display, platforming the exquisite Dior products amongst bright pops of preserved and dyed dried flowers. Oversized handmade envelopes came bursting with colour, each flower hand-dyed in-house at the studio, composing the perfect complimentary palette for this scheme. Neon signage draws the Customer’s eye to the brand message while adding warmth and further textures to the overall Dior theatre.