NEXT | SUMMER WINDOWS
Handcrafted from crisp white paper and graduating in scale, Next's Summer 2026 window campaign featured over 7,000 oversized sculptural blooms, rolled out across the entire store estate.
Each handmade flower was carefully designed to accommodate optional illumination, flooding store windows with engaging texture while meeting the brief for a premium, lightweight and versatile solution that in-store teams could install with ease.
Fresh, playful and contemporary, the installation exemplifies how bold simplicity can create immersive retail experiences.