PETER JONES | CHELSEA IN BLOOM

Dressed and sculpted with over 2000 live potted herbs and flowers, this vibrant General Store outside Peter Jones, was created by our dexterous team, for Chelsea In Bloom 2024, themed ‘Floral Feast’.

Featuring print and logos developed from John Lewis’ archive, and a window stocked with Leckford Estate produce, the General Store acts as a true tribute to the brand’s heritage. The display boasted the only location in the world, outside of RHS Chelsea Flower Show, to showcase the Emma Bridgewater™ rose by David Austin Roses, showcasing a beautiful collaboration of these two British household names.