PETER JONES | BLOOM

Our team were honoured to be in collaboration with John Lewis on the journey and evolution of Peter Jones’ unfolding summer windows, and Chelsea In Bloom.

Over weeks, the scheme saw a gradual unfolding of delicate buds, to flowers in full bloom. Flower structures across the scheme were hand sculpted, dyed, sewn and installed by our extraordinary team of makers. Stunning blooms framed by our backdrop of organic cotton ombre dyed curtains.

Saluting 2025's Chelsea In Bloom theme of ‘Flowers in Fashion’, the scheme continued, flowing beautifully into the external display of the Lotus flower. The petals of the flower were created using natural materials and textures, in mimicry of the expressions and processes used across traditional dress making, and were set into a gorgeous garden of live Japanese Acer trees, plants and grasses. 

Stem and greenhouse structure by Blacks Visual.