This very special festive scheme, celebrating Molton Brown's 'A Show of Stars', was intricately hand-crafted throughout using Sarah Feather Design in-house paper specialists. These bespoke elements, designed and produced in the UK, for all global Molton Brown windows and in-store sites, were created especially to sit cohesively alongside the glorious Molton Brown animated Christmas campaign.
Championing Molton Brown’s heritage brand position, and centering on playful vignettes set across the City of London, this imaginative story was set to the back drop of a dazzling and twinkling night sky, enticing the on-looker to focus in on the wonderfully involved vignettes and festive product offering. In-store, and within concession sites, shoppers had the chance to appreciate the delicate hand-craftsmanship of the paper engineered displays up close and as part of their shopping experience.
The immersive Flagship treatment incorporated movement and lighting, with an elevation of the general scheme for Molton Brown’s prestigious Regent Street Window, delivering a unique installation where the product is just as much part of the theatre as the display itself.